Strategic Vision

The world is racing to adopt cloud communications, and demand for our infrastructure, software and APIs is surging too. Our strategic vision will help us capture this opportunity and grow long-term shareholder value.

Market share

Global growth

Trusted partner

Software & APIs

Strategic priorities

Market share

Market share

We will maintain strong organic growth, supported by acquisitions where appropriate. Phone numbers are our key indicator of revenue and market share.

Global growth

Global growth

Already established in Australia and New Zealand, we are expanding our network and capabilities into Singapore and APAC– a significant market opportunity.

Trusted partner

Trusted partner

Long-term, strategic customer relationships are key to our growth. We already count global leaders such as Microsoft™, Twilio™ and Google™ among our customers.

Software APIs

Software & APIs

Software and APIs are our unique differentiator. We are investing in this capability to provide customers with unmatched scale, resilience and automation.

Long-term growth drivers

Our growth is fuelled by structural change in the telco industry. Consumers, businesses and enterprise are switching to cloud and software tools. This has unlocked huge demand for infrastructure, software and APIs that can enable cloud communications.

Remote working

Remote working

COVID-19 has accelerated the introduction of cloud communication tools into small business, Enterprise and Government. The benefits of cloud to business, including convenience, immediacy and cost-savings, mean that they will maintain cloud services for the long-term.

ISDN shut down

ISDN shut down

Globally, legacy voice technologies such as ISDN are being shut down. This is being done to make way for fast internet services – including NBN in Australia, UFB in New Zealand and NGNBN in Singapore. Once compete, all voice services will be internet-based.

Cloud office

Cloud office

Calling, conferencing and messaging is being integrated into everyday applications, such as G-Suite™ and Microsoft Office™. Businesses and consumers no longer need separate phone or mobile services but can simply maintain the software tools they already use.

API economy

API economy

Communication is being integrated into all manner of apps and services. Communication platforms, such as Twilio™ and Bandwidth™, enable developers to build custom use cases with APIs. This drives long-term growth as niches, like IoT, mature into vast new markets.